Roadsurfer UX optimization in North-America market

Roadsurfer UX optimization in North-America market

Roadsurfer UX optimization in North-America market

4 USER PERSONAS DEVELOPED
5000+ USER REVIEWS ANALYZED
20+ uX ISSUES IDENTIFIED

4 USER PERSONAS DEVELOPED
5000+ USER REVIEWS ANALYZED
20+ uX ISSUES IDENTIFIED

4 USER PERSONAS DEVELOPED
5000+ USER REVIEWS ANALYZED
20+ uX ISSUES IDENTIFIED

Reading time: 7 minutes

OVERVIEW

Roadsurfer is a leading provider of camper rental, subscription, and sales, also offering unique campsite rentals.

Rental is the main revenue driver, with Europe as the primary market until now.


To expand in the U.S. and Canada, management aims for significant growth. As a UX Designer, I’ve been asked to optimize the website and booking funnel to double business volume in these regions.

Company:

Roadsurfer

My Role:

UX/UI Designer

Year:

2025

Service Provided:

UX Research, Product Design, Service Design

Reading time: 7 minutes